Ben Hart


Ben Hart's letters, ads and websites have generated more than $500,000,000 in donations, sales, and membership fees during his 20 years in the direct marketing field.  Ben's books on marketing include:

  • The Internet Money Explosion
  • How To Write Blockbuster Sales Letters
  • Automatic Marketing
  • Fund Your Cause With Direct Mail

Ben graduated in 1982 from Dartmouth College, where he majored in English literature and was one of the founders of The Dartmouth Review, one of the first and most famous of the independent conservative student newspapers that started springing up on college campuses across the country at that time. 

During his senior year at Dartmouth, Hart wrote his first book, Poisoned Ivy.  Becoming a bestseller when published in 1984, Poisoned Ivy was the first book to identify the "political correctness" problem infecting academia.  Hart’s second book, Faith & Freedom: The Christian Roots of American Liberty (1988), refutes the ACLU’s notion that religious faith threatens our civil liberties, demonstrating that our Judeo-Christian tradition is in fact the source of those liberties.

Hart has written speeches for many famous political figures. He worked on President Ronald Reagan's 1984 re-election campaign and George H.W. Bush's first (1988) presidential campaign. Hart has written scores of articles for The Wall Street Journal, National Review, Policy Review and many other publications.  His pioneering direct marketing work has been featured in Direct Marketing Magazine, DM News, Who's Mailing What and numerous highly regarded textbooks on direct mail marketing.
Ben helped deliver a serious blow to the Left in the 1990s by using his direct marketing skills to build the two-million-member mailing list of the Christian Coalition -- the organization perhaps most credited with the conservative sweep of Congress in the 1994 elections. 
Hart, who served as President of Richard Viguerie’s American Target Advertising from 1999 to 2004, now serves as Senior Advisor there.  He also runs an Internet marketing consulting firm ( and an online marketing training school (